This complete lesson includes a worksheet and a PowerPoint and is written by Sarah Hilton for Revisionstation and includes the following topics: a) Mass markets and niche markets: characteristics market size and market share brands b) Dynamic markets: online retailing how markets change innovation and market growth adapting to change c) How competition affects the market d) The difference between risk and uncertainty

This complete lesson includes a worksheet and a PowerPoint which is written by Sarah Hilton for Revisionstation. This lesson includes the following topics: a) Product and market orientation b) Primary and secondary market research data (quantitative and qualitative) used to: identify and anticipate customer needs and wants quantify likely demand gain insight into consumer behaviour c) Limitations of market research, sample size and bias d) Use of ICT to support market research: websites social networking databases e) Market segmentation

Pearson Edexcel International A Level Business YBS11 (434) 3 / 4343 controlling MNCs Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Controlling MNCs - Factors to consider: • power of MNC • political influence • legal control • consumer pressure • pressure groups • social media • self-regulation

Pearson Edexcel International A Level Business YBS11 (434) 2 / 4342 business ethics Complete lesson including a student worksheet anda teacher PowerPoint written by Sarah Hilton for Revisionstation a) Stakeholder conflicts. b) Environmental considerations: emissions and waste disposal sustainability. c) Supply chain considerations: pay and working conditions exploitation of labour and child labour. d) Marketing considerations: misleading product labelling inappropriate marketing activities.

Pearson Edexcel International A Level Business YBS11 (434) 1 / 4341 impact pf MNCs Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation This lesson includes: a) Impact of MNCs on the local economy: • local labour, wages, working conditions and job creation • local businesses • the local community and environment b) Impact of MNCs on the national economy: • economic growth • FDI flows • balance of payments • technology and skills transfer • consumers • business culture • tax revenues

Pearson Edexcel International A Level Business YBS11 (433) 3 / 4333 cultural social Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation a) Considerations for businesses: • cultural differences • different tastes and preferences • language and unintended meanings • inappropriate branding and promotion.

Pearson Edexcel International A Level Business YBS11 (433) 2 / 4332 niche markets Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation This lesson covers: a) Cultural diversity: recognition that groups of people across the globe have different interests and values. b) Features of global niche markets. c) Application and adaptation of the marketing mix (4Ps) to suit global niches.

Pearson Edexcel International A Level Business YBS11 (433) 1 / 4331 marketing Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation a) Global marketing strategy and global localisation (glocalisation) b) Different marketing approaches: domestic/ethnocentric mixed/geocentric international/polycentric. c) Application and adaptation of the marketing mix (4Ps) and Ansoff’s Matrix to global markets

Pearson Edexcel International A Level Business YBS11 (432) 4 / 4324 global mergers Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Reasons for global mergers, takeovers and joint ventures a) Spreading risk and economies of scale. b) Entering new markets/trade blocs. c) Acquiring national/international brand names/patents. d) Securing resources/supplies. e) Maintaining/increasing global competitiveness. f) Reducing competition. g) Making use of local knowledge. h) Government or legal requirement. i) Accessing supply chains/distribution networks. j) Sharing costs/risks.

Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Pearson Edexcel International A Level Business YBS11 (432) 3 / 4323 assessment production ASSESSMENT OF A COUNTRY AS A PRODUCTION LOCATION a) Factors to consider: • costs of production • skills and availability of labour force • infrastructure • location in trade bloc • government incentives • ease of doing business • political stability • natural resources • likely return on investment.

Complete lesson including a student worksheet and a teacher PowerPoint written by Sarah Hilton for Revisionstation Pearson Edexcel International A Level Business YBS11 (432) 2 / 4322 assessment market ASSESSMENT OF A COUNTRY AS A MARKET a) Factors to consider: • levels and growth of disposable income • ease of doing business • infrastructure • political stability • exchange rates. b) Application of Porter’s five forces in assessing potential markets.

Complete lesson including a PowerPoint and a worksheet, written by Sarah Hilton for Revisionstation: a) Push factors: • saturated markets • competition. b) Pull factors: • increased sales and profitability • risk spreading and economies of scale. c) Cost competitiveness by off-shoring and outsourcing. d) Extending the product life cycle.

This is a complete lesson written by Sarah Hilton for Revisionstation and is for the unit 4315 Trading Blocs It’s up to date with trading bloc changes since UCMCA and Brexit. It includes a teacher PowerPoint and a student worksheet and is all fully editable. It covers the following topics: a) Expansion of trading blocs: • EU and the single market • ASEAN • NAFTA (USMCA). b) The impact on businesses of trading blocs.

This is a complete lesson for unit 4314 protectionism on the International A level Business syllabus. It includes a PowerPoint and student worksheet and covers the following topics: a) Reasons for protectionism b) Tariffs c) Import quotas d) Other trade barriers: • government legislation • domestic subsidies. e) Impact on businesses of protectionism.

This complete lesson includes everything you need to teach this unit. Written by Sarah Hilton for Revisionstation, it covers these topics: a) Trade liberalisation, the reduction of trade barriers and the role of the WTO. b) Political change. c) Reduced cost of transport and communication. d) Increased significance of global (multinational) corporations (MNCs). e) Increased investment flows (FDI). f) Migration within and between economies. g) Growth of the global labour force. h) Structural change. i) Impact on businesses of increased globalisation. It includes a Teacher PowerPoint with all the answers in the slide notes and a student workbook which is fully editable.

This is a complete lesson that includes a Teacher PowerPoint and a student worksheet. All the answers are on the slide notes. This lesson is written by Sarah Hilton for Revisionstation and includes the following topics: a) Exports and imports. b) Implications of increasing specialisation by countries and businesses. c) Foreign Direct Investment (FDI) and link to business growth.

This is a complete lesson to introduce unit 4 of the International Business syllabus. Includes lots of interactive activities and questions for the students to answer. Includes a teacher PPT and a student worksheet Written by Sarah Hilton at Revisionstation Covers these topics: a) Characteristics of developed, developing and emerging economies b) Growing economic power of countries within Asia, Africa and other parts of the world c) Implications of economic growth for individuals and businesses: • trade opportunities for businesses • employment patterns. d) Indicators of growth: • gross domestic product (GDP) and GDP per capita • human development index (HDI).

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: LESSON 1 Pricing methods price skimming price penetration competitive pricing loss leader cost-plus The factors that influence pricing decisions costs nature of the market degree of competition product life cycle. The relationship between price and demand LESSON 2 The benefits and risks of developing new products Importance of product design, image and the needs of the target market Product differentiation USP Brand image The product lifecycle Product portfolio (Boston Box / Boston Matrix) LESSON 3 Promotional methods Advertising PR Sales promotion Sponsorship Social media Factors influencing the selection of promotional methods Reasons for promotion LESSON 4 The different channels of distribution used by business Retailers Wholesalers Telesales E-commerce and M-commerce Integrated nature of the marketing mix Using the marketing mix to inform and implement business decisions

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Purpose of market research To collect information Why businesses conduct market research Methods of market research to include primary and secondary Uses of market research information that may help decision making Qualitative and quantitative market research manipulate and interpret data from tables and charts identify market size and market share

This is a complete lesson which includes a teacher PowerPoint and a student worksheet written by Sarah Hilton for Revisionstation and it covers the following topics: Types of segmentation including: gender age location income